In the fall of 2005, Milan-based designer and wristwatch aficionado Marco Mavilla designed the first TOYWATCH. A lightweight, oversized plastic watch, inspired by high design timepieces, TOYWATCH is unexpected, arresting and irreverent. Under the direction of fine-watch collector and TOYWATCH USA CEO, Randy Gordon, TOYWATCH was brought to the USA in the summer of 2006. An anti-luxury statement in a luxury obsessed culture, TOYWATCH has become the "it" wristwatch and the "must-have" item among style influentials and tastemakers. The brand ignited a firestorm in the fashion, design and accessories industries and has been heralded as a sensation by the press. Fall of 2007 will welcome the first ever, freestanding TOYWATCH store. If you want something different, and away from the usual. Toy watch it is. Stand out in this stylish cool watch. Fans of Toywatch include Michelle Obama, Oprah, Jessica Alba, and ofcourse your very own Glitzbobo.
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